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El Merchandising (2014) - Actualizado y Vigente - Cámara Valencia
Suscripción Boletines

El Merchandising (2014) – Actualizado y Vigente –

El Merchandising consiste en la aplicación en el punto de venta de técnicas comerciales dirigidas a incrementar las ventas en la superficie, motivar el acto de compra y satisfacer las necesidades del consumidor. Se tratan temas como la cartelería, la iluminación, la decoración.

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